NextHoliday.co.uk

Consumers are increasingly looking on the web for travel information - especially to find discounted holidays and travel bargains. Next Holiday.co.uk is BP & Au’s new consumer e-newsletter featuring initially ten great holiday and travel offers in each issue.

The Next Holiday.co.uk e-newsletter goes out monthly and will move to weekly as interest grows.
It is backed by the www.nextholiday.co.uk web site where people can view the most recent e-newsletter and later offers and then register for future issues. The web site name is self-explanatory and aspirational and will appear on the usual search engines.

The second issue of Next Holiday was e-mailed this week to BP’s existing Brochurebank consumer database of 115,000 travel planners with selected third party e-mail databases added to the circulation to encourage more sign-ups for Next Holiday.co.uk. So each month over 400,000 people will receive the e-newsletter, with the aim of reaching 250,000, then 500,000, registered recipients - after all everyone loves a bargain, and a holiday!

Contact either Tom Bullen tom.bullen@bptms.co.uk or John Escott jescott@au-logistics.co.uk for further information.

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