There's gold in them there names

1. Identify the consumer records you have – and use them. Mail any new brochure to past direct customers and a request card or e-mail to past enquirers. We have all the facilities you need to achieve this.

2. If you have travel agents you are close to arrange to contact their customers list too (“come and collect your copy”) – you may have to fund this activity.

Travel agents are careful to keep their customers lists confidential (some tour operators have been less than scrupulous in honouring this in the past) but may not be able to organise a mailshot – this is where BP or Au can come in as ‘trusted intermediary’. We can handle the practical aspect of data preparation, print and mailing – and give the travel agent a watertight assurance that the data will not be retained afterwards or passed onto the tour operator and that the agent will have co-control and final sight of the copy.

3. Identify postcode that have a higher than average propensity to buy your products – then up your support to travel agents in these area. We can analyse your consumer data to flag these areas

For help with all this e-mail Tom Bullen tom.bullen@bptms.co.uk or John Buckley
JBuckley@au-logistics.co.uk

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