Scissors, paper, stone........

Does digital beat paper or paper beat digital when it comes to delivering information to travel agents?

e-mails are quicker and cheaper but easier to ignore and delete, paper is slower and costs more but has a physical presence; it can be passed around, displayed and retained for reference. Which of these different qualities win? Neither at the moment; clued-up marketers use both.

BP and Au have solus and shared travel agent mail and e-mailing options

Contact your Account Executive or tom.bullen@bptms.co.uk

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