Do you get asked about environmental responsibility?
A tour operator recently asked for details of BP’s environmental credentials for their own green audit - and you too may be asked one day, so remember it’s all here…...
There are three environmental facets relevant to BP’s brochure distribution service:~
1. Delivery
BP make one shared delivery to each travel agent each week on behalf of many tour operators - a much reduced carbon footprint compared with the alternative of everyone organising their own (more economic too). Travel agents receive an e-mail on the day prior to despatch to remind them to order what they need so the ‘once a week’ delivery is not a problem for them.
We mostly use national carriers for most deliveries as they are going to be in the High Streets anyway, so minimising extra fuel usage.
2. Controls
BP provides our tour operator clients with computer programs to avoid travel agents over-ordering brochures they may not have a use for.
BP place travel agents who tell us they need less brochures then a normal high street outlet (eg: call centres and specialists) or no brochures at all (eg: business travel specialists) into the relevant categories and encourage clients to take this information into account when planning their brochure distributions.
3. Unused brochures
At the end of a brochure’s lifetime there may have some residual stocks in the warehouse. These brochures are always sent to paper mills for recycling and are turned into pulp for use in either newsprint, some categories of paper, tissue or cardboard. BP also recycle surplus plastic, cardboard and pallets.
BP (as part of Orbital Marketing Services Group Ltd) are fully registered for the Packaging Waste Regulations, only used licensed waste contractors, fully comply with the regulatory requirements -including quarterly reporting - and achieve some of the highest recycling percentages in the country.
Generally consumers recycle brochure too after use.
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